Today, I want to talk to you about the inner game of client attraction. The marketing piece of client attraction is considered the outer game. It is what you do, it is the actions that you take, figuring out who your ideal client is and getting out there in a big way and all that good stuff.
And then there is the inner game.
The inner game of client attraction is about your attitude. It is about what you believe and expect to be true about your business, about clients, about how much you charge and how much you are willing to play a bigger game in your business, in your marketing, in anything you do.
At Client Attraction, I always talk about playing a bigger game whether it’s in your marketing or in your mindset. Here is what happens when entrepreneurs attempt to go to the next level of their business. Perhaps it’s holding your first workshop or writing a book for the first time or speaking in public or raising your rates–a lot of times fear will come up. Fears like, “Will they criticize me? Will they want it? They won’t pay for that. I’ll flop.”
There is fear of failure. There is fear of success. There is fear of overwhelm and not getting it right. Fear is actually the biggest obstacle that you’ll face when moving toward the next level in your business.
How do you manage the fear? How do you handle it? Watch this week’s video for my three tips to help you move through the fear so you can play a bigger game with your inner game.
©2012 Client Attraction LLC. All Rights Reserved.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .