We all know that in the last year-and-a-half, Facebook organic reach has gone from around 16 percent per post to as little as 1 percent per post.
If you’re a business on Facebook, chances are you have searched and studied different aspects of a Facebook post (type of post, time of posting, the perfect anatomy of a Facebook post) in order to get better results, to maximize clicks, likes, and comments.
You compete with hundreds of thousands of posts to be seen in the Facebook News Feeds of your fans.Of course, just because you post something that doesn’t mean that all your Facebook fans want to see that post.When using Facebook ads this problem is easy solved, we can target the perfect audience using the interests option.
Facebook has surprised us with a very cool feature: targeting for organic posts which operates like the “targeting” feature for the Facebook ads.
If you haven’t seen this feature yet on your Facebook fan page , here is how to set it up to work.
2. On the Settings window check the Targeting and Privacy for Posts options. If is ON you should be able to see the the targeting feature on your Facebook fan page.
Then Save changes.
Now, go back to your page and try to create a post. You should see the Target your page posts sign right there.
If you click on it , you’ll get a drop-down menu and you can target your page fans by:
Post End Date
The Interest Targeting feature offers the ability to target posts to a subset of the people that like your Page.
Targeting by location and age are pretty straight forward. If you’re not sure who your Page fans are check your Page Insights.
Post End Date – Post End Date allows Page admins to specify a day and time to stop showing a post in News Feed.
This is now available to all Pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop. (Source: Facebook Media )
Your Turn: What do you think of this feature? Will you try to use it to maximize organic reach on your Facebook Fan Page?