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Advertising Campaigns That Get Results

“Advertising doesn’t work.” I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn’t getting a good response to ...

How Important is Your Marketing?

Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy ...

3 Common Marketing & Business Mistakes That Will Kill Profits

It is common awareness that far more people don’t succeed at doing business online than succeed. Only about 20% of all new businesses in the US survive more than a few years. ...

Internet Marketing Strategies For Small Business Owners: The Time Is NOW

It always fascinated me how the Internet provides any small business, from the world’s smallest country, or any other for that matter, the opportunity to become a global company ...

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and ...

Making More With Existing Clients

Have you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one of the pockets? You’d forgotten all about it, so discovering it is like getting ...

Improving Lead Generating and Conversion Rates: Think Like a Farmer

  John’s a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. ...

Growing Your Business With Your Marketing Priorities

You try to fit in some marketing when you can, but you’re not sure which activities are essential to do each week or each month to build a steady stream of clients. You make ...

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars? Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing ...

More Sales with Less Selling

 Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not ...
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