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SUCCESSFUL ENTREPRENEUR » Leads http://vivamomentum.com GET CLIENTS. BE PROFITABLE Sat, 20 Jun 2015 07:26:22 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 GET CLIENTS. BE PROFITABLE SUCCESSFUL ENTREPRENEUR no GET CLIENTS. BE PROFITABLE SUCCESSFUL ENTREPRENEUR » Leads http://vivamomentum.com/wp-content/plugins/powerpress/rss_default.jpg http://vivamomentum.com/marketing-solutions/leads 3 Things To Do When Business Is Slow http://vivamomentum.com/3-things-to-do-when-business-is-slow.html http://vivamomentum.com/3-things-to-do-when-business-is-slow.html#comments Wed, 25 Mar 2015 22:04:00 +0000 http://vivamomentum.com/?p=5893   My business is slow, what can I do? How can I jump-start my sales and get my business moving? This is is a very important question and something that many business owners struggle with. And here is your answer: MARKETING ! You need to be marketing all the time. When you take consistent action, […]

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business is slow

 

My business is slow, what can I do? How can I jump-start my sales and get my business moving?

This is is a very important question and something that many business owners struggle with. And here is your answer: MARKETING ! You need to be marketing all the time. When you take consistent action, things start happening!
How can you market, you may ask, when your budget is limited?

You can do this through a variety of ways, and it doesn’t mean that is easy. Adding value is what is takes to create a new business. Do you know what is the value you add to your market? Build your business by strengthening your core. Do things that will help you sell more of your services or products.

For example, you can:

1. Attend events and make connections with other businesses.Look for businesses that serve the same target market like yours.
2. Solve problems for other.The Pay It Forward principle goes a long way.
3. Ask for referrals from your existing clients. A satisfied client will always be happy to recommend your services.

Need more suggestions? Here is a list of 40 Things to Do When Business is Slow (to help grow your business).

Photo Credit: Mauricio Balvanera

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How To Grow Your Email List Using Facebook Ads http://vivamomentum.com/grow-email-list-using-facebook.html http://vivamomentum.com/grow-email-list-using-facebook.html#comments Fri, 07 Nov 2014 17:53:23 +0000 http://vivamomentum.com/?p=5190   Do you use Facebook advertising for your business? Building an email list using Facebook it’s easier than ever. I created over 100 Facebook campaigns in the last year (with each campaign at least 2 ad sets and each ad set at least 4 ads). I tried different niches, different countries, split tested, gain lots […]

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how to grow your email list using facebook

Do you use Facebook advertising for your business? Building an email list using Facebook it’s easier than ever.

I created over 100 Facebook campaigns in the last year (with each campaign at least 2 ad sets and each ad set at least 4 ads). I tried different niches, different countries, split tested, gain lots of experience and in the end I came up with a system  on how to effectively grow my email list using Facebook ads, for various niches and  without going broke.

Here are some of my results:

Targeting US:

rezultate us passionate niche strong call to action

 

 

Targeting France, UK and Ireland:

 

rezultate uk passionate niche strong call to action

 Targeting Romania:

 

facebook advertising results romania

 

 

 Below are the exact steps I follow to get these types of results.

Wherever you are in the world, as long as you follow the overall process you should be in a great spot to get tons of leads and to make a bunch of sales.

 

1. Create An Offer

Ask your clients “What is the number one problem they’re trying to solve?”
The offer you create is going to be THE solution to THAT problem and you are going to give them this solution for FREE on your website. You can deliver this solution in a PDF format (report, cheat sheet, e-book), audio or video, it’s up to you.
What if you don’t have any clients yet?
Well, you can always rely on Google to “tell” you what people are looking for. Quite easy, right?

how to grow your email list using facebool

  1. If you want to start using Facebook ads but do not have a product to sell, I recommend you check these two sites: JVZoo and More Niche (for high commissions and fast cash).

2. Create The Landing Page On Your Website Where Your Potential Customers Will Sign Up

Your goal is to capture your audience’s email. I like using Lead Pages, they have a variety of high converting templates that you can actually set up a landing page and have it installed in your site in just a few minutes.

landing page example

 

3. Create A Post On your Facebook Page With A Link To Direct People To This Landing Page
Have an irresistible headline, an image that stands out and captures attention and also an option to opt in to get your FREE offer.
To create my images I use Canva, Pagemodo (free tools) or Power Point, occasionally Fiverr (paid options).
Use Facebook’s Grid Tool here to make sure you have less than 20% of text in your image .

 

facebook ad list building
4. Turn That Post Into A Facebook Ad
For this step, I like to use Facebook’s Power Editor. It is a bit more complicated that Ads Manager but the targeting options are so much better.
Go to https://www.facebook.com/ads/manage/powereditor/
(Remember that Power Editor works only on Google Chrome. If you don’t have Google Chrome on your computer, you can download it here. Go to http://www.google.com/chrome/)
Create a campaign with “Website Conversions” or “Click To Website” objective (you’ll have to run a couple of tests to see which one works better for you.)

website conversions campaign

 

5 Set Your Budget
I always start with a $5/ ad set/day (max $10) until I get the ad right and then I scale it. You can test your ads even with smaller dollar amounts/day.

 

budget facebook ad

6. Find Your Target Audience On Facebook

Now, in my opinion, this is the most important step. Spend as much time as you need here doing research.
There are a couple of things you can do to find where your target audience is on Facebook.
You can use Facebook Graph search function to find the pages that your audience members like and engage with.
Type in the search box “Pages liked by [your business name or competitor here] fans” – or – “Pages liked by people who like [your biz name here or competitor business name here] – or- “Favorite interests of people who like…”

graphic search tool

Target those pages as Interests.

 

To find out even more about my target market I like to go to Alexa and similarweb.com and check their reports on similar sites. You’ll be amazed about how much you can learn about your audience from these free reports.

 

 

audience targeting facebook ads power editor

 

 

Once you have a mail list or a customer list, I strongly suggest you create a lookalike audience based on any of these lists and use it (in the custom audience tab). You’ll be so happy you did!
Use the “More Demographics” and Behavior drop-down options to define even more accurate your audience.

demographics targeting facebook ads

When you choose interests stay away from the broad interests suggested by default. Think like this: most everybody may like Footwear (general interest) but most passionate people like Rebook, for example or Footwear News Magazine- WWD.com

7. Choose Where Your Ad Is Being Shown On Facebook
What I usually do is: I start running my ads on Mobile News Feed and Desktop News Feed. Once I know the ad has the potential to perform well, I duplicate the ad and create one ad for the Mobile News Feed and one for the Desktop News Feed.

ad placement Facebook advertising

 

8. Pricing

My advice here is to let Facebook optimize your ads.

After running more than 200 winning Facebook ads, I can totally say that Facebook is doing a great job when optimizing for an objective. Just remember: your campaign was set up per objective so choose to optimize your ads for the same objective. I got the best results in this type of setting.

pricing facebook ads

 

9. Use Pixels To Track Conversions From Facebook Ads
Use Pixels to track conversions that happen on your website as a result of your Facebook Adverts. 

 

create pixel

 

You can create a conversion-tracking pixel and add it to the pages of your website where conversions happen (for example, checkouts or leads).

 

optimization pixel

 

 

10. Optimize Your Facebook Ads For Best Performance
This step is, by far, my most favorite step.
To optimize your ads go to the Ad Manager and click the View Report Tab.

report ads mananger

In the next window click the Edit Columns tab.
ffacebook ads optimization

 

And voila!facebook ads optimization

Use this info to optimize your ads by age, gender, placement, country, different actions, etc.

11. Retargeting- Selling 

Did you know you can import your email list into Facebook and promote to just those people with paid Facebook targeting?  It’s a way to engage on multiple platforms and turn leads into sales. People rarely buy from you the first time they visit your site or see an offer. Use the Custom Audiences to show your Facebook ads to people who have already visited your website or to your email subscribers, for example, to close sales.

You can create these audiences in both Power Editor and Ads Manager.

 

custom audience ads managercustom audience power editor

 

 If you do not have an email list or enough people an your list and therefore you cannot  create a custom audience yet, try the Fb Retargeter  tool created by my friend  Robert Mercado. I have been using this tool for a few months now and the results are  amazing.  Click here to check it out.

12. ACCELERATE (LIMITED TIME OFFER)

Wanna accelerate this process? This is your  chance to get my new course: “How To Use Facebook  For Business & Make Sales”for just $10  (79%OFF).

Have a look here and then come back and click the ACCELERATE link below.

ACCELERATE

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Improving Lead Generating and Conversion Rates: Think Like a Farmer http://vivamomentum.com/improving-lead-generating-and-conversation-rates-think-like-a-farmer-by-charlie-cook.html http://vivamomentum.com/improving-lead-generating-and-conversation-rates-think-like-a-farmer-by-charlie-cook.html#comments Mon, 25 Nov 2013 12:09:13 +0000 http://vivamomentum.com/?p=2962   John’s a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a […]

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lead generation

Photo credit: freedigitalphotos.net

John’s a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries.

I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week.

Both businesses were spending a lot of money to get attention but weren’t converting this attention to leads.

Are you having the same problem?

Marketing is a lot like farming. You can’t just head out to your fields and bring in a bountiful harvest. First, you buy seed from the money you’ve budgeted. You buy enough to be sure that a good crop will germinate and thrive until harvest, and you’re likely to plant several different crops to hedge the weather and the market.

You may not be interested in becoming a farmer, but if you want to see your business grow there are three ways thinking like a farmer can help you.

1. Learn How to Collect More Leads

A farmer needs seed and lots of it to bring in a bountiful harvest. You need a lot of quality leads to increase your clientele.

If your ads or mailings aren’t resulting in a steady stream of inquiries, find out what’s not working and change it. By changing a couple of sentences of your marketing copy or your offer, for example, you can increase response rates by a factor of ten or more.

Could you collect more leads with the right marketing strategy and marketing copy?

2. Learn How to Increase Your Lead Conversion Rate

A farmer who had spent his savings on seed wouldn’t plant his field, then go on vacation and come back months later expecting to find a healthy crop. While you may be the exception, this is the way most people market their businesses. According to The Yankee Group, between 40% to 80% of new business leads aren’t converted simply due to lack of follow-up.

Many businesses spend money on getting attention and then don’t follow up on a prospect’s interest by giving them the information or contact opportunity they want. What you tell a prospect and how promptly you respond when they show an interest determines whether they continue to stay in touch.

  • Of the people who see your ads, what percentage respond?
  • Of the people who visit your web site, what percentage contact you?
  • Of the people who contact you, what percentage become clients and customers?
  • Could you increase your lead conversion rates by improving your Internet, phone and mail follow-up?

3. Learn to Use Systems that Generate Leads, Nurture Them and Increase Conversion Rates

Today’s farmers are as technologically and information savvy as any of us. Farmers use GPS in their tractors to plant their crops, the web to connect to weather forecasting and crop price information web sites to track their markets.

Using high tech information and machines to get the work done, today’s farmer has a system for buying seed and supplies, planting, maintaining and harvesting his or her crops. They make good use of systems and machines to increase their chances of bringing in a bountiful harvest.

In the case of the corporation mentioned above, a simple change to their web site increased their lead conversion from 1 or 2 a week to 80 a week.

Could your lead conversion rates increase with a better system for capturing and following up on leads?

If you’re like me, you get hungry often. Whether you’re taking photographs or growing lettuce, you want to generate more leads and grow your business. To fill your larder and bring in a steadily increasing number of clients, think like a farmer. Use your marketing strategy and lead generation system to bring in many more prospects and increase your conversion rates. When you do you’ll find yourself with a bountiful crop of new clients.

 

elevator speech, marketing message for small business owner The author, Charlie Cook, helps small business owners and marketing professionals attract more clients, whether you are marketing in print, in person or online. Sign up for the Free Marketing eBook, ‘7 Steps to get more clients and grow your business’, full of practical marketing strategies you can use to increase profits at www.MarketingForSuccess.com

Question: Could your lead conversion rates increase with a better system for capturing and following up on leads?

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How To Generate Leads For Your Home Based Business – 3 Simple Ways http://vivamomentum.com/ow-to-generate-leads-for-your-home-business.html http://vivamomentum.com/ow-to-generate-leads-for-your-home-business.html#comments Sun, 15 Sep 2013 14:15:13 +0000 http://vivamomentum.com/?p=3764 One of the most common questions a home business owner asks is : How can I generate leads for my home based business? So, let’s summarize : -You have a great business opportunity right in front of you but money is tight and you’re new to doing business; -You know what services you can provide […]

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how to get more leads using social mediaOne of the most common questions a home business owner asks is : How can I generate leads for my home based business?

So, let’s summarize :
-You have a great business opportunity right in front of you but money is tight and you’re new to doing business;
-You know what services you can provide and how much you want to charge;
-You even have some strategies on how to deal with a client;

What you don’t have yet is a system on HOW TO GET a client.

Does it ring a bell?

Here are 3 simple ways to generate more leads for your home based business:

1) A good place to start looking for clients or to network is your local chamber of commerce. A chamber is typically a great place to network with people in complementary businesses who can refer people to you and vice versa.

Let’s say you’re a business consultant. Which other services work with your ideal client without being your competition? Here are a few ideas: accountants, security services, office building rental services, office supplier businesses…you get the idea.

2) Join local business groups networking events. Although I work from home and most of my work happens on the internet, I enjoy meeting and socializing with like-minded people. By now I’ve learned that the business cards I exchange at different events lead to phone calls from people wanting to become my clients.

Ahhh…and before you even think that you don’t have enough money to spend on business cards, here is a free online program I use to make mine : Free business cards program

3) One of my favorite ways to generate leads for my business is through social media. It is extremely easy once to know how to do it right. If you’re in a business where you need to generate more leads or you’re only flirting with the idea of starting a business , here is a free video training to help you learn how to generate 400-500 leads per month like clockwork using a simple free strategy!

Question: What is your favorite way to generate leads for your home based business? Please share with us in the comments below.

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“Building Your List with Your Website” by Derek Fredrickson http://vivamomentum.com/building-your-list-with-your-website.html http://vivamomentum.com/building-your-list-with-your-website.html#comments Tue, 12 Feb 2013 11:45:59 +0000 http://vivamomentum.com/?p=1929 Published on Feb 12, 2013 by Gabi Hirina Today I want to talk to you about building your list with your website. If there’s one question I get asked all the time by our clients and members of the Client Attraction community it’s this: “Derek, what is the best way to build my list?” Often, […]

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Published on Feb 12, 2013 by Gabi Hirina

list building

Today I want to talk to you about building your list with your website. If there’s one question I get asked all the time by our clients and members of the Client Attraction community it’s this: “Derek, what is the best way to build my list?” Often, people expect some form of a magic bullet answer or a simple shortcut that will help them attract tons of ideal clients and prospects to their list overnight.

Well, as you can imagine, it doesn’t always work like that.

In fact, it doesn’t work like that at all. If it did, everyone out there would have thousands and thousands of subscribers on their list, which we all know is not the reality. So, what does it take to build your list with ideal prospects, loyal fans and tons of subscribers that love your high value free content and your paid offerings?(Click here to tweet this.)

First, it’s important to understand a fundamental principle when it comes to building a list of email subscribers. This principle is lead generation versus lead capture. Lead generation is all about where you find ideal clients, either online or offline and how you attract them to you in ways that will want them saying, “This I exactly what I’m looking for.” They happily opt in to your list. There are probably hundreds of ways to do this and we’ll dive into many of those lead generation strategies in future videos.

Let’s look now at lead capture, which is the process by which someone actually joins your email list once they land on your website. In the online world, this is where practically all of your prospects will land when they find you—your website.

Chances are you’ve been focused exclusively on lead generation or what’s known as driving traffic to your site, but not necessarily focused on the critical elements and strategies of your website that will actually capture those leads onto your list once they land there. So here is the formula that contains the three most important elements of a client attractive website that will effectively and easily build your list of email subscribers.

The formula is the following: video, opt-in, offer. That’s it. Those are the three most important website elements to have in place to build your list and I’m going to explain how each one of them works for you right now.

1. Video – Unless you’ve been living under a rock, considering everything we have at our fingertips with technology and online video, there’s really no reason to not be using video on your website. Video is essential for developing a connection with your visitors. Being able to have someone watch you and look into your eyes allows them to get a real sense of who you are. It builds likability and a trust factor that is very compelling when you’re asking them to enter something personal like their email address.

Look, for example, at ClientAttraction.com. You’ll see just this in the video from Fabienne. She introduces the free CD and what it’s all about and how to get it. It’s very compelling and it leads them to joining our list.

2. Opt-in – The opt-in is a must have on you website. Again, at ClientAttraction.com you’ll see how we’re asking our visitors to enter their first name and their email address. It’s very visible. It’s very clear to them how to do it and it’s not being lost elsewhere on the site. It’s right there in the upper right for them to see and we spell out exactly how to do it with very simple-to-follow instructions. Keep it simple for your visitors and your list will grow.

3. Your offer – This is what is often overlooked the most. Many websites I see don’t have a compelling offer but instead offer to “join my newsletter.” Listen, I’m here to tell it to you straight, people don’t want to just join another newsletter. It’s just more email in an already crowded inbox. What do you they want? They want something that is irresistible, something that’s compelling and something that’s free with great content that’ll have them jump at the chance of getting it and happily provide their contact information to receive it.

Just look at ClientAttraction.com and see our free CD. It’s high value. It’s high content. And for someone who’s looking to attract clients, it’s in perfect alignment with what they need so they opt in happily to get it.

www.ClientAttraction.com .

 

Your Client Attraction Assignment

Now, here is your assignment. I’m going to ask you to do an assessment of your current website. Do you have all three of these elements in place? If so, fantastic, you’re probably getting some great results and you’re building your list with highly qualified leads.

But, if you’re missing one or two or even all three of these elements you want to go ahead and change that. You’re missing a huge opportunity. Add that video to your homepage. Create and irresistible and compelling offer and make sure your opt-in boxes are easily displayed with simple and easy to follow instructions.

Here’s the thing. Building your list is critical if you want a steady flow of clients and customers, but we need to make sure your website is designed in a way to support that.

Now, imagine this scenario. If I were to send you 1,000 highly targeted and ideal clients to your website today, how many will actually join your list? If you’re being honest with yourself, the number will probably surprise you. Your success in business and attracting clients is dependent on a website that builds your list and these three strategies I just shared will help you do that.

Photo credit: LegendsWeb

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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .

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“8 Must-Haves for an Effective Opt-In Page” by Ali Brown http://vivamomentum.com/opt-in-page-must-have.html http://vivamomentum.com/opt-in-page-must-have.html#comments Tue, 22 Jan 2013 13:18:51 +0000 http://vivamomentum.com/?p=1887 Published on Jan 22, 2013 by Gabi Hirina There are several ways to build your list, and one of the easiest is to build an opt-in page (that’s a web page with a form that online users can fill out, telling you their name, email address, and other contact information). You can invite people to opt-in […]

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Published on Jan 22, 2013 by Gabi Hirina

opt-in pageThere are several ways to build your list, and one of the easiest is to build an opt-in page (that’s a web page with a form that online users can fill out, telling you their name, email address, and other contact information). You can invite people to opt-in to your list right on your homepage, and you can also have more opt-in pages embedded within your site for different courses or offerings. But take warning: The phrase “if you build it, they will come” doesn’t necessarily apply.

If you want people to actually sign up, there are several must-have items you must incorporate into your opt-in page to make sure it works and inspires ACTION.

Let’s say, for example, you are hosting a free teleseminar about a hot new topic in your industry. You need people to opt-in and reserve their spot for this content-rich call, where people will learn something they can immediately apply to their business. Maybe people aren’t interested in signing up for your general list off your homepage, but they are really interested in your FREE teleseminar topic. This might prompt them to opt-in and join your list.

So, what does your opt-in page need? I’ve broken it down into 8 essentials:

1. A memorable domain name. Select a domain name that’s so easy that people can remember it (example: YourDomain.com/help)

2. Welcoming media (video, audio, image). Add a video where you tell visitors about how they’ll benefit from opting in. If you’re not comfortable with video, next best is an audio message. Otherwise, go with an attractive image. Make sure to include a caption explaining why they should watch or listen, and make sure you include your name and introduce yourself in your video or audio message.

3. Opt-in form. Have your web assistant create a small contact form that appears ideally on the top-right portion of the web page. Make “name” and “email address” required fields. I like to ask for “company”, “mailing address”, and a “telephone number”, as optional fields.

4. Powerful copy. Use a memo style for addressing your audience, and make sure you:

  • Greet your reader with “To: (Insert their category, such as Small Business Owner),” so they see this is relevant to them. Also include “From: Your Name,” so it seems personal.
  • Relate with the audience. Example: “As an entrepreneur, don’t you wish that you had more than 24 hours in a day?”
  • Identify with the pain your audience is feeling, such as how you struggled to get clients when you first started your business.
  • Let them know you have answers for them.
  • Touch on how you have expert knowledge that can help them solve their problem.
  • Emphasize what they’ll learn and be able to use right away. Entice them with the benefits, but leave some surprises to be revealed.
  • Let them know that you’ll be in touch with more information and resources.

5. Include your bio information. Let your readers know who you are and why your background makes you a great resource. This is more of your standard bio compared to the background you’ll give them in your memo. I put my official bio in a sidebar on my opt-in pages, so it’s part of the template.

6. Privacy policy. Adjacent to your opt-in box, you’ll want to include a brief privacy statement so that your potential customers know that you are not going to share their contact info.

7. Give something away of value. Last and most importantly, make it worthwhile for people to opt in. In our example, it’s a FREE seat at your hot new teleseminar. But, you could also offer a free ebook download, a free CD, or video to people right when they land on your website for the first time.

8. Keep the conversation going by inviting your reader to join you on Facebook, Twitter, Linked In, etc. You’ve probably seen the Facebook and Twitter thumbnail icons on pretty much everyone’s homepage these days — and they make it really easy for your readers to go straight to your social media sites and sign up as a fan or follower. Use them!

I just launched a FREE report yesterday, and that opt-in page is live. So you can see this real-life example, here now.

(By the way, on that page, you should opt-in to get a FREE copy of my new report “Grow That List! The 7 Streams of List Building That Are Working Right Now.” It’s chock-full of great tips to help build your list!

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Millionaire entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD and articles at www.AliBrown.com

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Converting Every Visitor into Subscriber http://vivamomentum.com/converting-every-visitor-into-subscriber.html http://vivamomentum.com/converting-every-visitor-into-subscriber.html#comments Sun, 21 Oct 2012 13:06:43 +0000 http://vivamomentum.com/?p=1145 If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the […]

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If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

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