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SUCCESSFUL ENTREPRENEUR » Marketing http://vivamomentum.com GET CLIENTS. BE PROFITABLE Sat, 20 Jun 2015 07:26:22 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 GET CLIENTS. BE PROFITABLE SUCCESSFUL ENTREPRENEUR no GET CLIENTS. BE PROFITABLE SUCCESSFUL ENTREPRENEUR » Marketing http://vivamomentum.com/wp-content/plugins/powerpress/rss_default.jpg http://vivamomentum.com/marketing-solutions Concerned About Your Link Building Strategy? Check This Out! http://vivamomentum.com/concerned-about-your-link-building-strategy-check-this-out.html http://vivamomentum.com/concerned-about-your-link-building-strategy-check-this-out.html#comments Sat, 20 Jun 2015 05:22:41 +0000 http://vivamomentum.com/?p=5937 Although we’d all like to rank first and be at the top of Google within hours, using a low risk link building strategy is crucial in online marketing. The landscape of SEO and link building is always changing and knowing how to build links the safe way may determine your success online.  If you’re concerned […]

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Link building

Although we’d all like to rank first and be at the top of Google within hours, using a low risk link building strategy is crucial in online marketing. The landscape of SEO and link building is always changing and knowing how to build links the safe way may determine your success online.  If you’re concerned about your link building strategy, you’d be happy to know where to find safe places to build links for SEO.

If you’re link building for your main business website or the website where you earn your main income from. Then unfortunately, unless you’re one of life’s gamblers, the only option is a low risk link building strategy. What that means is you need to be far more cautious about what you’re doing and try and avoid any undue risks which may catch the attention of Google. Although we’d all like to rank first and be at the top of Google within hours, days or even weeks of starting out chasing all of the high search volume keywords within our niche. Those days of overnight rankings have long gone for high competition keywords, especially if you plan to be found in Google in the long term. The fact remains that the high risks that people are often willing to take to get faster rankings are often not as worthwhile as the perceived reward/value they will gain from this strategy.(Source)

‘As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties. As you continue to build links, be sure to diversify your sources and diversify the types of links you build — your links should appear natural in each context, and the more diversified your efforts are, the better’.(Source)

Find more here: 17 Safe Places to Build Links for SEO

Photo Credit: Flickr

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Quickest Way To Add Visuals To Your Content Marketing http://vivamomentum.com/quickest-way-to-add-visuals-to-your-content-marketing.html http://vivamomentum.com/quickest-way-to-add-visuals-to-your-content-marketing.html#comments Sat, 20 Jun 2015 03:27:03 +0000 http://vivamomentum.com/?p=5924 Content with relevant images gets more views than content without. However, the average marketer may find visual content creation challenging and time consuming. Great visual content that gets a high response and goes viral in today’s social media marketing takes skill or a budget to hire a great graphic designer. That’s why templates come so […]

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content creation 1

Content with relevant images gets more views than content without. However, the average marketer may find visual content creation challenging and time consuming. Great visual content that gets a high response and goes viral in today’s social media marketing takes skill or a budget to hire a great graphic designer. That’s why templates come so handy and Power Point is still the quickest way to add visuals to your content marketing.

And in social media, visuals pretty much make or break your presence. In fact, according to Buffer, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats.

But honestly … who’s got time for all that? And I don’t know about you, but I don’t exactly have a degree in graphic design, or the budget to hire someone who does. So, what’s a design-impaired marketer to do?

Luckily, over the past couple years, we’ve been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. How, you ask? Templates, my friends … templates. And what’s great about these templates is they’re all built for software you probably already have on your computer: PowerPoint. (Source)

Find Here All the Templates You Need for Visual Content Design

Image source:Flickr

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3 Things To Do When Business Is Slow http://vivamomentum.com/3-things-to-do-when-business-is-slow.html http://vivamomentum.com/3-things-to-do-when-business-is-slow.html#comments Wed, 25 Mar 2015 22:04:00 +0000 http://vivamomentum.com/?p=5893   My business is slow, what can I do? How can I jump-start my sales and get my business moving? This is is a very important question and something that many business owners struggle with. And here is your answer: MARKETING ! You need to be marketing all the time. When you take consistent action, […]

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business is slow

 

My business is slow, what can I do? How can I jump-start my sales and get my business moving?

This is is a very important question and something that many business owners struggle with. And here is your answer: MARKETING ! You need to be marketing all the time. When you take consistent action, things start happening!
How can you market, you may ask, when your budget is limited?

You can do this through a variety of ways, and it doesn’t mean that is easy. Adding value is what is takes to create a new business. Do you know what is the value you add to your market? Build your business by strengthening your core. Do things that will help you sell more of your services or products.

For example, you can:

1. Attend events and make connections with other businesses.Look for businesses that serve the same target market like yours.
2. Solve problems for other.The Pay It Forward principle goes a long way.
3. Ask for referrals from your existing clients. A satisfied client will always be happy to recommend your services.

Need more suggestions? Here is a list of 40 Things to Do When Business is Slow (to help grow your business).

Photo Credit: Mauricio Balvanera

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Thanks!

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Content Marketing Rules: How To Optimize Your Content In 2015 http://vivamomentum.com/content-marketing-rules-how-to-optimize-your-content-in-2015.html http://vivamomentum.com/content-marketing-rules-how-to-optimize-your-content-in-2015.html#comments Sun, 22 Mar 2015 18:44:28 +0000 http://vivamomentum.com/?p=5853 Creating engaging content is a big challenge for many business owners. There are so many rules to follow to get high rankings in Google and to convert visitors to subscribers and then buyers. The landscape of online marketing is changing and so are the search engine optimization rules.There is a lot of talk about social […]

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21-rules-content-marketing

Creating engaging content is a big challenge for many business owners. There are so many rules to follow to get high rankings in Google and to convert visitors to subscribers and then buyers. The landscape of online marketing is changing and so are the search engine optimization rules.There is a lot of talk about social brand humanization, authenticity, transparency, visitor’s experience and so many other interlinking factors that are an absolutely “must” in today’s business landscape and sometimes it may just feel overwhelming. Why not make things simpler?

Here are 21 New Rules of Content Marketing infographic from the book Get Findability: Why Search Engine Optimization is Dying by Randy Milanovic

 

21-rules-content-marketing

This image courtesy of kayakonlinemarketing.com

 

If you enjoyed this article please share and Like our Facebook page.

Thanks!

 

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4 Videos That Show You How To Understand Customer Needs http://vivamomentum.com/how-to-understand-customer-needs.html http://vivamomentum.com/how-to-understand-customer-needs.html#comments Thu, 12 Feb 2015 20:33:04 +0000 http://vivamomentum.com/?p=5727 Every salesperson will tell you how important is to understand customer needs. So, how do you go about doing it? The video below explains how to do this by looking at 3 aspects: -Business goals; -Decision criteria; -Personal goals. Understanding customer needs is really a matter of understanding people. Watch and let me know what […]

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understand customer needsEvery salesperson will tell you how important is to understand customer needs.

So, how do you go about doing it? The video below explains how to do this by looking at 3 aspects:
-Business goals;
-Decision criteria;
-Personal goals.

Understanding customer needs is really a matter of understanding people.
Watch and let me know what you think.

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9 Common Sales Objections And Keys to Overcoming Them http://vivamomentum.com/sales-objections-and-keys-to-overcoming-them.html http://vivamomentum.com/sales-objections-and-keys-to-overcoming-them.html#comments Wed, 11 Feb 2015 13:44:36 +0000 http://vivamomentum.com/?p=5635 Launching a business can be overwhelming. There are so many aspects that a business owner must handle on a daily basis. Overcoming sales objections and closing sales  are by far, the most important skills a business owner or entrepreneur must have. At the end of the day, if you don’t bring revenue in, you do […]

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sales objections

Launching a business can be overwhelming. There are so many aspects that a business owner must handle on a daily basis. Overcoming sales objections and closing sales  are by far, the most important skills a business owner or entrepreneur must have. At the end of the day, if you don’t bring revenue in, you do not have a business.

Related: The One Thing Successful Salespeople Do Differently 

Brian Tracy is the leading authority when it comes to sales. Watch the video below and follow his tips on how to overcome the most common 9 sales objection  to help you achieve your personal and business goals faster and easier than you ever imagined.

 

Related: How to Close a Sale – 5 Reasons Clients Don’t Buy From You 

Photo credit: Flickr/Quinn Dombrowski

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The One Thing Successful Salespeople Do Differently http://vivamomentum.com/successful-salespeople.html http://vivamomentum.com/successful-salespeople.html#comments Tue, 10 Feb 2015 19:03:52 +0000 http://vivamomentum.com/?p=5633 It doesn’t matter what industry you’re in. This is the one thing all successful people know how to do well. Without this skill, you won’t succeed. Sales skills. Read more here: Without This Skill, You Won’t Succeed People do business and buy from people they know, like and trust. To become successful in today’s business […]

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successful salespeople

It doesn’t matter what industry you’re in. This is the one thing all successful people know how to do well. Without this skill, you won’t succeed.

Sales skills.

Read more here: Without This Skill, You Won’t Succeed

People do business and buy from people they know, like and trust. To become successful in today’s business world one must focus on relational marketing as opposed to transactional marketing.

You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise. – Patricia Fripp

Successful salespeople are likeable, confident, they know their products very well and they are great listeners.

Related: How to Close a Sale – 5 Reasons Clients Don’t Buy From You

However, there is one more thing successful salespeople do differently in order to close a sale.

Jill Konrath is a business-to-business sales expert,speaker and the author of three bestselling, award-winning books. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts.

Watch the video below to hear Jill sharing the only one thing you need to know to close a sale.

Enjoy! :-)

 


creative commons iconPhoto Credit: Flickr/allison.johnston

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How to Close a Sale – 5 Reasons Clients Don’t Buy From You http://vivamomentum.com/close-sale-5-reasons-clients-dont-buy.html http://vivamomentum.com/close-sale-5-reasons-clients-dont-buy.html#comments Mon, 09 Feb 2015 15:45:49 +0000 http://vivamomentum.com/?p=5628 When you’re talking to customers and they are resistant to buying your products, the first level of resistance is high. They don’t want to be sold, right? Our job is to lower the resistance, over time, whatever the presentation time is, and somewhere to the point where they cross that magical line where they say […]

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When you’re talking to customers and they are resistant to buying your products, the first level of resistance is high. They don’t want to be sold, right? Our job is to lower the resistance, over time, whatever the presentation time is, and somewhere to the point where they cross that magical line where they say : Ok, I’ll buy! 

Sales Motivation speaker, trainer and author Victor Antonio talks about the 5 reasons why people don’t buy, or what he calls: MTNUT

1. No Money
2. No Time
3. No Need
4. No Urgency
5. No Trust

Watch the video below and learn the psychology behind closing the sale and how to overcome the 5 reasons why people won’t buy from you.

How to close a sale – WHY clients don’t buy and how to overcome that.


creative commons iconphoto credit: Flickr/No bikes

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How To Grow Your Email List Using Facebook Ads http://vivamomentum.com/grow-email-list-using-facebook.html http://vivamomentum.com/grow-email-list-using-facebook.html#comments Fri, 07 Nov 2014 17:53:23 +0000 http://vivamomentum.com/?p=5190   Do you use Facebook advertising for your business? Building an email list using Facebook it’s easier than ever. I created over 100 Facebook campaigns in the last year (with each campaign at least 2 ad sets and each ad set at least 4 ads). I tried different niches, different countries, split tested, gain lots […]

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how to grow your email list using facebook

Do you use Facebook advertising for your business? Building an email list using Facebook it’s easier than ever.

I created over 100 Facebook campaigns in the last year (with each campaign at least 2 ad sets and each ad set at least 4 ads). I tried different niches, different countries, split tested, gain lots of experience and in the end I came up with a system  on how to effectively grow my email list using Facebook ads, for various niches and  without going broke.

Here are some of my results:

Targeting US:

rezultate us passionate niche strong call to action

 

 

Targeting France, UK and Ireland:

 

rezultate uk passionate niche strong call to action

 Targeting Romania:

 

facebook advertising results romania

 

 

 Below are the exact steps I follow to get these types of results.

Wherever you are in the world, as long as you follow the overall process you should be in a great spot to get tons of leads and to make a bunch of sales.

 

1. Create An Offer

Ask your clients “What is the number one problem they’re trying to solve?”
The offer you create is going to be THE solution to THAT problem and you are going to give them this solution for FREE on your website. You can deliver this solution in a PDF format (report, cheat sheet, e-book), audio or video, it’s up to you.
What if you don’t have any clients yet?
Well, you can always rely on Google to “tell” you what people are looking for. Quite easy, right?

how to grow your email list using facebool

  1. If you want to start using Facebook ads but do not have a product to sell, I recommend you check these two sites: JVZoo and More Niche (for high commissions and fast cash).

2. Create The Landing Page On Your Website Where Your Potential Customers Will Sign Up

Your goal is to capture your audience’s email. I like using Lead Pages, they have a variety of high converting templates that you can actually set up a landing page and have it installed in your site in just a few minutes.

landing page example

 

3. Create A Post On your Facebook Page With A Link To Direct People To This Landing Page
Have an irresistible headline, an image that stands out and captures attention and also an option to opt in to get your FREE offer.
To create my images I use Canva, Pagemodo (free tools) or Power Point, occasionally Fiverr (paid options).
Use Facebook’s Grid Tool here to make sure you have less than 20% of text in your image .

 

facebook ad list building
4. Turn That Post Into A Facebook Ad
For this step, I like to use Facebook’s Power Editor. It is a bit more complicated that Ads Manager but the targeting options are so much better.
Go to https://www.facebook.com/ads/manage/powereditor/
(Remember that Power Editor works only on Google Chrome. If you don’t have Google Chrome on your computer, you can download it here. Go to http://www.google.com/chrome/)
Create a campaign with “Website Conversions” or “Click To Website” objective (you’ll have to run a couple of tests to see which one works better for you.)

website conversions campaign

 

5 Set Your Budget
I always start with a $5/ ad set/day (max $10) until I get the ad right and then I scale it. You can test your ads even with smaller dollar amounts/day.

 

budget facebook ad

6. Find Your Target Audience On Facebook

Now, in my opinion, this is the most important step. Spend as much time as you need here doing research.
There are a couple of things you can do to find where your target audience is on Facebook.
You can use Facebook Graph search function to find the pages that your audience members like and engage with.
Type in the search box “Pages liked by [your business name or competitor here] fans” – or – “Pages liked by people who like [your biz name here or competitor business name here] – or- “Favorite interests of people who like…”

graphic search tool

Target those pages as Interests.

 

To find out even more about my target market I like to go to Alexa and similarweb.com and check their reports on similar sites. You’ll be amazed about how much you can learn about your audience from these free reports.

 

 

audience targeting facebook ads power editor

 

 

Once you have a mail list or a customer list, I strongly suggest you create a lookalike audience based on any of these lists and use it (in the custom audience tab). You’ll be so happy you did!
Use the “More Demographics” and Behavior drop-down options to define even more accurate your audience.

demographics targeting facebook ads

When you choose interests stay away from the broad interests suggested by default. Think like this: most everybody may like Footwear (general interest) but most passionate people like Rebook, for example or Footwear News Magazine- WWD.com

7. Choose Where Your Ad Is Being Shown On Facebook
What I usually do is: I start running my ads on Mobile News Feed and Desktop News Feed. Once I know the ad has the potential to perform well, I duplicate the ad and create one ad for the Mobile News Feed and one for the Desktop News Feed.

ad placement Facebook advertising

 

8. Pricing

My advice here is to let Facebook optimize your ads.

After running more than 200 winning Facebook ads, I can totally say that Facebook is doing a great job when optimizing for an objective. Just remember: your campaign was set up per objective so choose to optimize your ads for the same objective. I got the best results in this type of setting.

pricing facebook ads

 

9. Use Pixels To Track Conversions From Facebook Ads
Use Pixels to track conversions that happen on your website as a result of your Facebook Adverts. 

 

create pixel

 

You can create a conversion-tracking pixel and add it to the pages of your website where conversions happen (for example, checkouts or leads).

 

optimization pixel

 

 

10. Optimize Your Facebook Ads For Best Performance
This step is, by far, my most favorite step.
To optimize your ads go to the Ad Manager and click the View Report Tab.

report ads mananger

In the next window click the Edit Columns tab.
ffacebook ads optimization

 

And voila!facebook ads optimization

Use this info to optimize your ads by age, gender, placement, country, different actions, etc.

11. Retargeting- Selling 

Did you know you can import your email list into Facebook and promote to just those people with paid Facebook targeting?  It’s a way to engage on multiple platforms and turn leads into sales. People rarely buy from you the first time they visit your site or see an offer. Use the Custom Audiences to show your Facebook ads to people who have already visited your website or to your email subscribers, for example, to close sales.

You can create these audiences in both Power Editor and Ads Manager.

 

custom audience ads managercustom audience power editor

 

 If you do not have an email list or enough people an your list and therefore you cannot  create a custom audience yet, try the Fb Retargeter  tool created by my friend  Robert Mercado. I have been using this tool for a few months now and the results are  amazing.  Click here to check it out.

12. ACCELERATE (LIMITED TIME OFFER)

Wanna accelerate this process? This is your  chance to get my new course: “How To Use Facebook  For Business & Make Sales”for just $10  (79%OFF).

Have a look here and then come back and click the ACCELERATE link below.

ACCELERATE

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How do You Know When To Change Your Marketing http://vivamomentum.com/how-do-you-know-when-to-change-your-marketing.html http://vivamomentum.com/how-do-you-know-when-to-change-your-marketing.html#comments Wed, 09 Jul 2014 15:56:59 +0000 http://vivamomentum.com/?p=2948 When you put an ad in a magazine, send out a sales letter, or put up a web site, you want results. You want your prospects to contact you and to buy from you; you hope to get a flood of calls and sales. If your marketing isn’t generating the results you want, then it’s […]

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marketing strategyWhen you put an ad in a magazine, send out a sales letter, or put up a web site, you want results. You want your prospects to contact you and to buy from you; you hope to get a flood of calls and sales.

If your marketing isn’t generating the results you want, then it’s time to change your marketing strategy! Don’t expect to improve your results using the same strategy.

Here’s an example. A search engine positioning firm I work with was having trouble generating leads. Yes, in spite of their superior ability to put their site at the top of the search engine listings and do the same for their clients, they were hardly converting any of their site visitors into leads and then clients. They were getting well over a thousand visitors a week to their site and generating at best a single inquiry per week.

Think about this for a minute. Most people assume that getting your web site to the top of the search engine listings will solve all their web marketing problems. The reality is that it doesn’t matter how many visitors you get to your web site (or how many s.ales letters you send or ads you place,) if you aren’t generating leads and converting them to sales.

The search engine positioning firm I was working with has many satisfied national clients, are highly skilled and great people to work with, but their marketing strategy was broken. Their website looked very similar to their competitors’ sites. In fact, with a lot of information about what they do and who they are, it read like a blend of the information found on websites of other firms who offer similar services.

Many small business owners look at their competitors’ marketing materials and cobble together the information for their own pieces based on what they see. The problem with this approach is that they are copying a strategy that isn’t working for someone else. Once they publish their materials, someone else copies the same stuff and tries to make it work. Know anyone who has done this?

Nine times out of ten, marketing materials put together in this way lead with the company name and then list services or features. I can guarantee that if you are using this approach to marketing your business, you’re not happy. This marketing strategy doesn’t work.

Is your marketing working? Ask yourself the following questions:

– How many leads did my web site generate relative to the number of visitors it gets?

– How many leads did my ad generate relative to the cost and number of people who saw it?

– How many leads did my sales letter generate relative to the number of letters I sent out?

Then ask yourself:

– Given the number of leads generated, how many did I convert into s.ales?

– What was the dollar volume of sales generated from each lead?

It’s not a matter of time, either. If your marketing materials aren’t pulling in clients within a few days, they’re not going to do any better if you keep running them for months.

This client had the same problem with his marketing that my Dad has with his boat; he just couldn’t let go. After years of being dragged up and down a rocky beach, my Dad’s aluminum skiff has lost many of the rivets in the bottom.

Put it in the water and throttle up the outboard, and fine sprays of water push up through the small rivet holes as you pick up speed. Everyone in the boat gets an upside down shower. Wherever you’re going, you arrive damp.

Every year, the family tries to get Dad to replace his skiff, but he’s had it so long he can’t bring himself to part with it, even though its not doing the basic job of keeping water out.

Is your marketing like my Dad’s boat? You’ve used it for years but it’s not generating enough new business. If so, then it’s time for a change. It’s time to use a marketing strategy that puts you on top.

elevator speech, marketing message for small business owner The author, Charlie Cook, helps small business owners and marketing professionals attract more clients, whether you are marketing in print, in person or online. Sign up for the Free Marketing eBook, ‘7 Steps to get more clients and grow your business’, full of practical marketing strategies you can use to increase profits at www.MarketingForSuccess.com

 

 

Photo credit :Salvatore Vuone

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