A few days ago, I published a blueprint that I use to create all my winning Facebook ads and I mentioned one of the many free tools Facebook provides. This is a tool I love and use in my research to target the right audience. Graph Searching is an extremely powerful tool that benefits small businesses in better understanding their audience. Also, in my opinion,Graph Search is a free tool that it’s way underutilized and unknown.
What Can Facebook Graph Search Do For Your Business?
-You can use this tool to successfully market to the right people without spending a lot of money.
-Discover insights about the likes and tastes of your customer (or your competition’s customers) which you can use to make your business and your marketing better.
-You can find similar fans and look at what they are interested in.
-You can find people in your area who aren’t your customers yet, and then target them with special promotions to try to get them to become a customer and‘like’ your page.
And much more.
How Does It Work?
Enter a few specific phrases into Facebook’s search bar. For example:
-Favorite interests of people who like PAGE NAME
-Pages liked by people who like PAGE NAME
-Pages liked by PERSON or PAGE
-Fans of PAGE NAME 1 and PAGE NAME 2
-People who work at PLACE and like SOMETHING
Want more search ideas? Check this article: 17 Ways Marketers Can Leverage Facebook Graph
In the video below I demonstrate how I use Facebook Graph Search to find out where my audience is on Facebook and to get better targeting for my Facebook ads.
What do you think? Have you used Graph Search queries? How have they helped you improve your Facebook marketing? Let me know by leaving a comment below.