It’s time to move to a new level of economic value, time to go beyond the goods and the services and turn them into a experience. We are shifting to a experience economy where experiences are becoming the predominant offerings.
Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.
Image credit : Flickr/