Today’s topic is something that people ask me about all the time. What do you do when all this stuff that I’ve been teaching works and you get to full practice capacity? You can’t take on any more clients without pulling your hair out and there’s just no more ‘you’ to go around.
The first thing you can do is to create a waiting list. That’s good for the short term but it doesn’t really do much because you still have them waiting for you.
Second, you can raise your rates. You can decide to either raise your rates just for your new clients or to raise your rates with all of your clients. You may be saying (because I’ve heard this for the last 12 years of coaching people), “Oh, but Fabienne, they won’t pay for that.” Sure, some of your existing clients will fall off, but yes–some of them will pay for that, especially if you have a waiting list. It’s been my experience that in the past when I would raise my rates every three or four or six months, people would just gladly pay for it. If you give good value, people will pay for it. And even though others fell off, you will end up making more money because you have all these new clients paying the new rate.
The next steps to take once you’ve filled your practice are to learn to clone and leverage yourself. This is where you have to start thinking about what you can do with your intellectual property–all of that knowledge that’s in your head. Consider creating a product where you teach people what you do with private clients and you put it in a box. This is big in the information marketing business, which is really the advice-giving business. You can put all of your knowledge in a box and sell that box.
Watch this week’s video for the rest of my tips on cloning and leveraging yourself when there’s no more room in your practice and no time to spare.
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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .