If you use Facebook Ads a lot, you may have noticed a new feature on your Facebook Fan Page : Facebook call to action buttons.
What is this feature?
Basically , if you upload a video to your Facebook Fan Page, now you have the option to add a link at the end of the video and to direct people to visit your website, an affiliate offer, social media sites, or any other online property you decide you want to send traffic to. What I love about the Facebook call to action buttons is that you invite people to TAKE ACTION after watching the video.
What type of action?
- Shop Now
- Book Now
- Learn More
- Sign Up
- Watch More
Now, a few things to remember:
-The “Add a Call to Action” option is visible ONLY once the video is uploaded to your post on Facebook.
– You won’t find this feature on your personal Facebook page, you must have a FB Fan Page to use these buttons.
For more details, I put together a short “Facebook call to action” instructional video . Please watch and let me know your thoughts in the comments below .