Today’s topic is about what happens when they don’t buy. You’ve had a great conversation with a prospect. You think they’re going to sign up or buy your product or program and then… they don’t. You say to yourself, “What happened? Why didn’t they?” when you think you’re doing all the right things.
If you’re not closing the sale and if they’re not buying, a few things could be happening.
First, it probably is not the right ‘message to market’ match. That’s a jargony kind of marketing term but I’m going to explain it to you.
A lot of people, perhaps even you, create a program, a product or a service that they think a particular group of people would like or would want or would buy, yet when it is presented to them, they don’t buy. This happens because it came from what you think they need or what message you think they want to hear, as opposed to what that particular group of people actually do want to hear.
Conversely, you may be selling the wrong service or program to the right type of client or you’re speaking to the wrong type of client for the service or product that you offer. You want to consider whether you’re offering the right thing, saying the right thing, and to the right type of client. A lot of times it has nothing to do with you; you’re just talking to the wrong person so for example, if people consistently can’t afford you, it might be that you’re just working with the wrong client.
There’s lots more to consider so I want you to just take a few moments to watch this week’s video. Take some good notes and once you put these strategies into practice, you’ll see more prospects becoming paying clients!
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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .
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