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B2B Marketers Do It, Too! | SUCCESSFUL ENTREPRENEUR
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B2B Marketers Do It, Too!

They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1.    The product or service has to add value for the sender, as well as, the receiver.

2.    The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3.    The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4.    The best viral marketing campaigns use existing networks to move the message along.

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