By Gabi Hirina

Online and digital marketing is a diverse and innovative way to advertise. Its inexpensive setup costs make it the ideal solution for small and local businesses who want to compete with larger companies.

Social media sites in particular allow organizations to reach out to huge numbers of people even on a limited budget.

One of the most exciting online marketing platforms is Pinterest.

Pinterest differs from most other social networks because its main focus is on sharing images rather than staying in touch with friends. This revolutionary take on social media is incredibly useful for small businesses. The site describes itself as a way to “discover new things and get inspiration from people who share your interest”. Read on to find out how joining this product-based social network could benefit your company. Read the rest of this entry

Posted by Gabi Hirina
One of the most common mistakes I see business owners make is refusing to narrow down their target market, or decide on their market. When I make the suggestion, some people get very uncomfortable. The main fear sounds something like this: “I’m not going to turn people away—EVERYONE can buy my product/use my services!”

You’re right to believe in the value of your product or service as something that will benefit many and all people. BUT, think of it this way…

Marketing is a lot like fishing.

When you “go fishing” (ie, when you are investing your time, money, and energy into your marketing), it’s better to pick one type of fish to go after. If you cast a wide net, sure you’ll catch a few good fish, but you’re also going to bring in some junk, like a boot, glass bottles, an old tire, etc. It’s more efficient if you use the right bait, and you do this by figuring out what type of fish you’re after, placing yourself in the most likely spot to find them, then attracting them by giving them what they want.

When you decide on a target market, your marketing will suddenly become easy, and your time, energy, and dollars will be concentrated for best results. You can fish for anything in the sea, but you’ll get a better catch when you know what you’re going after. Read the rest of this entry

Posted by Gabriela Hirina
If you’re like most entrepreneurs, you had a *dream to start your
own business to honor who you are* and what you want to create in
this life (including *a great income!*). You’ve got the
inspiration, and you’re putting in the perspiration… *but where
is it all going*?

Entrepreneur mentor Ali Brown says, “If you’re just trying to get
clients and customers here and there, and feel like you don’t
have a *focused system* for making this happen, you could be in
big trouble. Nothing breaks my heart more than seeing a woman
give up on her entrepreneurial dream, simply because the *money
isn’t coming in*. You see, most small business owners are
floundering because they simply haven’t put together their Profit
Map.” Read the rest of this entry

By Gabriela Hirina

Over the years blogging has been a widely popular strategy used by both seasoned pros and new entrepreneurs alike as a method of generating instant cash while building an online brand, quickly and easily.

With a single domain name and a hosting account, you can have your very own dynamic website complete with all the bells and whistles, while only spending a few minutes building, customizing and optimizing every square inch.

If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale.

If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you. f you run a small company, you may find that the world of” blogging for business owners“ is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology, but if you want your blog to succeed you need to stay focused. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company.

Read the rest of this entry

By Anthony Leger

Posted by Gabriela Hirina

In the world of marketing, or anytime you need people to read what you are writing, your first impression is your headline. A catchy one will draw people in to learn more—and a so-so one can make you easily forgettable.

Headlines are meant to grab people’s attention. They should make it EASY for people to make a decision about you. Can you solve their problems? Does your tone fit their style? Are they enticed to read on? It is possible to communicate all this in ONE simple sentence. And you don’t have to be a pro copywriter to master this skill.

Read on for FIVE proven headline formulas that consistently grab people’s attention.

1. The Question: “Are You Worried About Your Financial Future?”

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or web site copy just to find out what answer or solution you provide. Just make sure the question focuses on the reader’s interest, not yours. A bad example would be: “Do You Know What New Product We’ve Created This Year?” (No one cares but you!)

Read the rest of this entry

Posted by Gabriela Hirina

Publishing articles, especially via an ezine or blog, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

While I’m sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it’s publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you’re in a pinch.

By Gabriela Hirina

For most people it may sound like a dream; however, it is a reality. You can make money blogging. The internet is full of people’s testimonials and comments in this topic. While there are genuine reviews, others are just meant to drive you to their website.
As a matter of fact, they are also bloggers. Here we will give you an overview on how to make money blogging but first let’s define a blog, blogger and blogging.

What are a blog, blogger and blogging?

Blog is a short form of weblog. It can be defined as an informational or discussion platform in the World Wide Web consisting of posts which are discrete entries entered in a chronologically reverse manner.

In simple terms, it’s a webpage where individuals or groups can post a topic which can then invite commentaries. These comments are arranged so that the most recent ones appear first in the page. The topics can be on anything that interests people and can elicit a discussion or debate.

A blog can be managed by an individual, a small group or even large group of authors (in this case referred to as multi-author blogs or MABs). These are known as bloggers. Their main job is to add new posts or content to the blog. For a blog to be effective and make money, it needs to be updated as frequently as possible by the blogger. Blogging on the other hand is the process of writing posts or entries for a blog.

So How Can You Make Money Blogging?

1 Start a blog

Starting a blog is easy but only for those who are serious about blogging. Many services are available to help you start a blog for free but with time you may want to self-host your blog. You are more likely to succeed to make money blogging by self-hosting. This will require you to pay for a domain name and some monthly pay for web-hosting. These are very cheap compared to what you are likely to make when you are established.

Read the rest of this entry

Posted by Gabi Hirina

When I mentor my entrepreneur clients, most of them are surprised to discover that I spend just as much time coaching on a correct money mindset as I do on sound business strategies. How you think and feel about money is even more important than how you earn it. But if you don’t think and feel wealthy, then you’ll never get to that point.

So you need to think rich, feel rich, and take rich actions to achieve the lifestyle you want and to support the causes (and people) you care about.

Here are seven simple mantras that can help you infuse a healthy mindset into your life and your business.

1. “I am responsible for my financial success, and no one else.”
Your financial situation is a direct result of your own actions. If you find yourself blaming other people or circumstances, you are not accepting responsibility. Even worse, you are buying into the notion that you are powerless to change your circumstances. We can’t always control our circumstances. But we can very well control how we respond to them. Wealthy people create their own lives – it doesn’t just happen for them. You need to believe that, too.

Read the rest of this entry

Posted by Gabi Hirina

My video tip for you today is all about the importance of creating your signature system – and how to get started today. Your signature system is really key to multiplying your business over and over. It becomes the basis for your bootcamp, three-day workshop, even the book you’ve always wanted to write. I’ve done this with my own Client Attraction signature system and I teach my Platinum and private level clients to do the same in order to leverage their business. So, where do you even start? Come on, overcome your analysis paralysis with me – watch this short video for this important strategy for growing your business.

Your signature system is actually rather easy to put together. You want to start by getting everything you know about your system down on paper. Document your unique process from start to finish – and don’t worry so much if you’re leaving something out. Your signature system brings your clients in so you can always give them more later. Read the rest of this entry